The brand was founded in Kyiv by a creative person who is fond of sports.

Vitaly Zanadvorov was born into a family of musicians and has always been interested in creativity: drawing, sculpture, music. But something inside him, wild, strong, aggressive - always looked for a way out, peacefully, through competitions: water polo, football, basketball and much more. In recent years, his heart has been won by tennis, all its varieties.

Vitaly noticed how in ordinary life, at first glance, calm people, on the court, turn into savages who cannot cope with their emotions. And he realized that the main task of a person is to tame this animal. Many consider it abnormal to burst into tears after a game, yell at an opponent, throw a racket, quarrel with a partner, get angry at yourself, lose your temper - but this is all that makes us living people. Fuck Normal! Becoming a real predator, controlling yourself, your emotions, your body is not an easy task. Total control over yourself and you become a superman. The brand unites people who are not ashamed of their emotions, but in search of their animal. People who are not ashamed to express themselves in bright colors. Want to be part of a community where people can be themselves, where they can be imperfect, where you do not need to prove anything to anyone, where the main rival is you!

Met someone in the same Animal Genome Society T-shirt? Say hi and flash a grin with teeth. You are not the same - you’re two unique species with the same worldview DNA. From the tribe of the ‘abnormal’! F*ck Normal!